Opened in 1966 as the Uppingham Dress Agency, the business was taken over in 1991 by Sandra & Adrian Brand, and has been featured on TV and radio, as well as in numerous national newspapers and magazines including the Daily Mail, Daily & Sunday Telegraphs, Sunday Times, Country Life, Harpers & Queen, Marie Claire, Woman’s Own and even the Financial Times!
The evening wear side of the business went from strength to strength, and with the increasing importance of the internet, we decided to change the name and launch a website. After hearing the phrase several times in comments from satisfied customers, we chose the name Ball Gown Heaven.
Our evening wear business continues to grow, and is now regarded as one of the biggest and best stockists of evening dresses, ball gowns and prom dresses in the Midlands & East Anglia.
Initially serving the county of Rutland and surrounding towns of Stamford, Oakham and Corby, as Ball Gown Heaven’s reputation grew, so did the area it served.
Visitors regularly came from Peterborough, Melton Mowbray, Kettering and Market Harborough, then more and more people from Northampton, Wellingborough, Loughborough, Derby, Nottingham, Grantham, Spalding, Huntingdon.
Now, our customers travel from all over Leicestershire, Derbyshire, Nottinghamshire, Lincolnshire, Cambridgeshire and Northamptonshire, and even from as far afield as London, the West Midlands, East Anglia, North Yorkshire, and beyond.
And the one thing everyone says is that it was worth the journey. That’s because we always offer as wide a range of styles, sizes and colours of evening gowns and prom dresses as possible, at reasonable prices and all backed up with professional, but friendly, personal service in a relaxed, welcoming atmosphere.
Buying your evening gown, leavers' ball or prom dress is not like anything else other than, maybe, a wedding dress. It's important that you get the fit, style and colour that looks and feels the best, and to do this you need to try lots on, see the colours and feel the fabrics. Consequently we do not offer a mail order service or sell online, although we are regularly lower in price (like for like) than most UK websites.
There are NO high pressure sales techniques, no pushy assistants and no-one encouraging you to buy something unsuitable or beyond your budget. Our main objective is to help find the perfect dress for every customer, regardless if size, shape or budget.
We are constantly developing and adapting our business, and now open on Sundays and some bank holidays as well as opening late on Wednesdays, but these times may vary by season, so please check our website before travelling.
"I'd like to thank you for making my daughter's prom so special.
The whole experience was fantastic from the moment we came into your shop to the moment we left. We were made to feel welcome, we were not pushed into buying any dress, just helped to choose the right one"
Trina from Nottingham