Ball Gown Heaven is one of the largest, and best evening wear retailers in the Midlands and East Anglia. We have grown through reputation and personal recommendation and now stock a huge range of ball gowns, prom dresses, evening gowns, cocktail dresses, shoes, bags and jewellery.  

There’s a relaxed, friendly atmosphere with expert, personal service - we do not employ high pressure sales techniques.  

Our aim is to provide the widest choice of quality gowns at reasonable prices. You don't need an appointment, just come in, take your time, and enjoy trying on as many as you like- we want you to buy the right dress for you.