Opening hours:

Wednesday .......................................12 noon  -  7 pm

Thursday, Friday & Saturday.........10 am   -   5 pm

Sunday........(except July & August).....12 noon  -  3 pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of evening gowns, prom, graduation & leaver's ball dresses in the Midlands.

 *  Widest choice of quality evening dresses at reasonable prices. Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Widely regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 24

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy


Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for even more new styles . . . .


Great service, very helpful, no pushy saleperson but attentive enough to feel like you mattered!!
Janet, via
I was like a child in a sweet shop. Must visit again.
Coleen from Staffordshire
Second visit, and as impressed as we were the first time.
Tracey & Hollie from Lincolnshire
Lovely service. Thank you for the amazing dress.
Danielle from Essex
Great experience, had lots of fun lovely atmosphere, thanks
Samantha from Corby
In LOVE with my dress!! Thanks so much for your advice.
Cherie, from Burton-on-Trent
Absolutely love this place!!! The service was second to none!! Will definitely be back here again!
Dawn, via
Thank you for making me feel a million dollars.
Carolyn from Bedfordshire
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
We found our daughter's dream dress. Absolutely lovely - SO helpful
Joanne from Sutton in Ashfield
Wonderful service as always - great fun, full satisfaction
Karen & Sally from Derbyshire
Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!
Pria from Leicester