Opening hours:

Wednesday .......................................12 noon  -  7 pm

Thursday, Friday & Saturday.........10 am   -   5 pm

Sunday........(except July & August).....12 noon  -  3 pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of evening gowns, prom, graduation & leaver's ball dresses in the Midlands.

 *  Widest choice of quality evening dresses at reasonable prices. Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Widely regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 24

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy


Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for even more new styles . . . .


Love this place - makes you feel so comfortable. Amazing dresses
Kim & Vicky from Leicester
AB FAB!!! Really, really friendly and helpful.
Karen & Lisa from Coventry
Lovely service. Thank you for the amazing dress.
Danielle from Essex
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU
Carol & Helen, Bucks
My annual visit. Fantastic help as always, never lets us down
Lexi from Derbyshire
Loved the service - you're a star - and I've got the perfect dress thanks to you
Sue from Desborough
Love the dress - so easy to buy. Thank you
Imogen from Banbury
Thank you, thank you, thank you.........for the second year!!
Jo from Bedfordshire
What a wonderful experience for a fussy girl!!
Mrs C from Rugby
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire
Brilliant service - so much fun! Found the perfect dress
Katie from Coventry
A Cinderella experience... Thank you for being my fairy godmother!
Nikki from Northampton