Opening hours:

Wednesday  12noon - 7pm

Thursday, Friday & Saturday  10am - 5pm

Sunday (except July & August11am - 3pm

Dress of the week!
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Evening Gowns & Cocktail Dresses

  • One of the largest stockists of ball gowns & evening dresses in the Midlands.
  • Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £269, but you can spend up to £500 for that special WOW! dress
  • Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.
  • Relaxed, friendly atmosphere, personal service and honest advice.
  • NO high pressure selling - we help you buy the perfect evening dress or for you.
  • We always stock sizes 6 to 26

You don't need an appointment - just come in, try as many as you like, and we'll help you find your perfect dress


Below are images of just a few styles from our range - many more in store


 

Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Very friendly & helpful, amazing service, so will be back!
Danni from Norwich
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
What a dream visit - couldn't have been nicer people to deal with
Tash from Lincolnshire
Lovely shop, amazing dress, best customer experience. Thanks so much
Kerrie from Loughborough
Love this place - makes you feel so comfortable. Amazing dresses
Kim & Vicky from Leicester
Three gorgeous dresses from here now! Excellent staff who are very helpful
Amy, Hayley & Anne from Lincolnshire
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
Found the perfect dress! Staff were lovely - would come again.
Megan from Oxford
My annual visit. Fantastic help as always, never lets us down
Lexi from Derbyshire
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
Wow what an amazing place! The most beautiful dresses and the service was exceptional!
Clair, via www.facebook.com/BallGownHeaven
Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx
Lindsay via www.facebook.com/BallGownHeaven
Very, very helpful people! Made me feel like a princess
Melissa from Loughborough
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Most positive experience I have had dress shopping
Ellie from Peterborough
Fantastic, impressive service. What a fabulous selection too
Anne & Phil from Solihull
Had a lovely couple of hours - lovely people
Rachel & Sharon from Kettering
Thank you for being so patient - my daughter looks beautiful.
Annette from Oxfordshire