Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(until the end of April)......... 11am   -   3pm

Dress of the week!

Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from American websites you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store


OMG! Amazing experience - I felt like Julia Roberts!
Lisa from Tamworth
In LOVE with my dress!! Thanks so much for your advice.
Cherie, from Burton-on-Trent
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
Really is ball gown HEAVEN - well worth the journey.
Elaine & Julie from Liverpool
I was like a child in a sweet shop. Must visit again.
Coleen from Staffordshire
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Wow what an amazing place! The most beautiful dresses and the service was exceptional!
Clair, via
SO helpful - thank you for being so attentive.
Leonie, from Loughborough
Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Fantastic - so helpful
Ashley from Market Harborough
Thank you, thank you, thank you.........for the second year!!
Jo from Bedfordshire
Amazing assistance, knew exactly what I wanted, thank you!!
Courtney from Northamptonshire
Lovely service. Thank you for the amazing dress.
Danielle from Essex
Thank you for being so patient - my daughter looks beautiful.
Annette from Oxfordshire
The most amazing dresses and wonderful help
Pippa from Oxfordshire
The name says it all......Ball Gown HEAVEN!!!
Dr S.K. from Nottingham
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray