Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(except July & August).......12 noon  -  3pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from an American website you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for Spring/Summer 2015 styles - arriving daily

PROM DRESS SALE NOW ON  - 100 prom dresses at up to 70% off


Love this place - makes you feel so comfortable. Amazing dresses
Kim & Vicky from Leicester
SO helpful - thank you for being so attentive.
Leonie, from Loughborough
Loved the service - you're a star - and I've got the perfect dress thanks to you
Sue from Desborough
Fabulous collection of prom dresses
Tracey & Charlotte from Somerset
Don't even think of going anywhere else! We got the perfect dress and wonderful service!
Julie, via
Fantastic place to get the perfect dress...
Emma, via
Caterpillar into a butterfly!! Thank you xxx
Sophie from Lincolnshire
I always find the perfect dress here
Rachel from Northampton
Lovely shop, amazing dress, best customer experience. Thanks so much
Kerrie from Loughborough
Most positive experience I have had dress shopping
Ellie from Peterborough
This is the only place to come! We'll be back.
Mrs R. L. from Norwich
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
A Cinderella experience... Thank you for being my fairy godmother!
Nikki from Northampton