Opening hours:

Wednesday .......................................12 noon  -  7 pm

Thursday, Friday & Saturday.........10 am   -   5 pm

Sunday........(except July & August).....12 noon  -  3 pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of evening gowns, prom, graduation & leaver's ball dresses in the Midlands.

 *  Widest choice of quality evening dresses at reasonable prices. Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Widely regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 24

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy


Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for even more new styles . . . .


Thank you for your help, the customer service was excellent and really made the experience.
Kerry, Nottinghamshire
Really is ball gown HEAVEN - well worth the journey.
Elaine & Julie from Liverpool
Beautiful dress, amazing service. Thank you.
Lauren from Northampton
Fabulous. Lots of help & support. Will be recommending
Sarah from West Nottinghamshire
Great service, lovely dresses - spoilt for choice!!
M. T., from High Wycombe
Found a perfect dress with perfect advice.
Emma from Lincoln
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
The name says it all......Ball Gown HEAVEN!!!
Dr S.K. from Nottingham
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Wonderful service as always - great fun, full satisfaction
Karen & Sally from Derbyshire
Adrian is friendly and has been so helpful. Thanks.
Wanda from Derbyshire
What a star Adrian is, made us feel so welcome even at a busy time. Great personal service & good fun
Sonia from Peterborough
Amazing assistance, knew exactly what I wanted, thank you!!
Courtney from Northamptonshire