Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(except July & August).......12 noon  -  3pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from an American website you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for Spring/Summer 2015 styles - arriving daily


Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Lovely service. Thank you for the amazing dress.
Danielle from Essex
Thank you for being so patient - my daughter looks beautiful.
Annette from Oxfordshire
Really is ball gown HEAVEN - well worth the journey.
Elaine & Julie from Liverpool
Fabulous - couldn't have been more helpful
Alison from Birmingham
Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire
So glad I made the trip. An hour - well worth it
Jane from Hinckley
Had the most fantastic experience. Dressing up was a real pleasure
D., C., P., & R., from Telford
This is the only place to come! We'll be back.
Mrs R. L. from Norwich
Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx
Lindsay via
The most amazing dresses and wonderful help
Pippa from Oxfordshire