Opening hours:

Wednesday ......................................12 noon  -  7 pm

Thursday, Friday & Saturday......10 am   -   5 pm

Sundays...(except July & August)...12 noon  -  3 pm

Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of evening gowns, prom, graduation & leaver's ball dresses in the Midlands.

 *  Widest choice of quality evening dresses at reasonable prices. Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Widely regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 24

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy


Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for even more new styles . . . .


So glad I made the trip. An hour - well worth it
Jane from Hinckley
This is the only shop I will ever buy ball dresses from. Adrian & Sandra are amazing xxx
Sarah from Jersey
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
What a dream visit - couldn't have been nicer people to deal with
Tash from Lincolnshire
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
Fantastic place to get the perfect dress...
Emma, via
Fabulous. Lots of help & support. Will be recommending
Sarah from West Nottinghamshire
Service was excellent and really friendly. Thank you
India from Ipswich
Return yearly, and always a beautiful dress to buy
Kristina from Derbyshire
What a star Adrian is, made us feel so welcome even at a busy time. Great personal service & good fun
Sonia from Peterborough
240 miles - worth every one! Perfect customer service
Tracey from the Lake District
Absolutely love this place!!! The service was second to none!! Will definitely be back here again!
Dawn, via
Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx
Lindsay via