Opening hours:

Wednesday ............................12 noon  - 7 pm

Thursday, Friday & Saturday  10 am   -   5 pm

Sundays & Bank Holidays.....12 noon  -  3 pm

ALSO OPEN Tues 10 - 5 during school hols in Spring


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of evening gowns, prom, graduation & leaver's ball dresses in the Midlands.

 *  Widest choice of quality evening dresses at reasonable prices. Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Widely regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 24

Sorry, but…

We don't hire as we feel its far more cost effective for you to buy.

We don't do mail order or sell online (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.


Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for even more new styles . . . .

Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire
Great service, lovely dresses - spoilt for choice!!
M. T., from High Wycombe
The name says it all......Ball Gown HEAVEN!!!
Dr S.K. from Nottingham
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire
Never thought I'd find such a beautiful dress! Thank you so much for all your help.
Abi, from Cambridge
A Cinderella experience... Thank you for being my fairy godmother!
Nikki from Northampton
Best ballgowns around. No need to go anywhere else.
Katie from Derbyshire
OMG! Amazing experience - I felt like Julia Roberts!
Lisa from Tamworth
Amazing dresses and lovely people
Catherine from Kettering
Great experience, had lots of fun lovely atmosphere, thanks
Samantha from Corby
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
Saw the website. fab! So helpful, knows his stuff. Great choice and service!! Highly recommend.
Cheryl from Sheffield
Walked in an ordinary girl - walked out a movie star.
Sam from Leicestershire