Opening hours:

Wednesday .........................................12 noon  -  7 pm

Thursday, Friday & Saturday..10 am   -   5 pm

Sunday........(except July & August).........11 am  -   pm

Dress of the week!

Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from American websites you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store

NEW AUTUMN RANGES ARRIVING VERY SOONimages being loaded shortly


Best ballgowns around. No need to go anywhere else.
Katie from Derbyshire
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
Thank you for making me feel a million dollars.
Carolyn from Bedfordshire
I couldn't have asked for better service or a better dress. Beautiful shop & dresses!
Millie from Huntingdon
Gorgeous dresses, great service, will come again
Louise from Warwickshire
Fantastic help and came away with something we did not expect
Samantha & Elyshia from Nottingham
I knew it would be worth it! Soooo happy, thank you
Kate, Mollie, Lianne and Jade from Coventry
What a star Adrian is, made us feel so welcome even at a busy time. Great personal service & good fun
Sonia from Peterborough
Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!
Pria from Leicester
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Thank you - a very nice experience
Jayne from Accrington
Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Thank you for your help, the customer service was excellent and really made the experience.
Kerry, Nottinghamshire
2nd visit - stunning dresses, fab help & great entertainment! Thank you
Pam & Bethany from Nottingham
Fabulous - couldn't have been more helpful
Alison from Birmingham
In LOVE with my dress!! Thanks so much for your advice.
Cherie, from Burton-on-Trent
Service was excellent and really friendly. Thank you
India from Ipswich