Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(except July & August).......12 noon  -  3pm


Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from an American website you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store

            Visit our Prom Dresses page for styles arriving soon for Spring/Summer 2015. . . .


I was like a child in a sweet shop. Must visit again.
Coleen from Staffordshire
Caterpillar into a butterfly!! Thank you xxx
Sophie from Lincolnshire
Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire
AB FAB!!! Really, really friendly and helpful.
Karen & Lisa from Coventry
Great service, very helpful, no pushy saleperson but attentive enough to feel like you mattered!!
Janet, via
Wonderful service as always - great fun, full satisfaction
Karen & Sally from Derbyshire
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
Wonderful dresses, awesome customer service - will definitely be back.
Lulu from Staffordshire
Three gorgeous dresses from here now! Excellent staff who are very helpful
Amy, Hayley & Anne from Lincolnshire
Great fun, lovely dress
Jo from Rotherham
Amazing dresses and lovely people
Catherine from Kettering
This is the only place to come! We'll be back.
Mrs R. L. from Norwich