Opening hours:

Wednesday .........................................12 noon  -  7 pm

Thursday, Friday & Saturday..10 am   -   5 pm

Sunday........(except July & August).........11 am  -   pm

Dress of the week!

Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from American websites you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store


Brilliant service from people that really know what they're doing
Billie from Northamptonshire
Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Fabulous collection of prom dresses
Tracey & Charlotte from Somerset
SO helpful - thank you for being so attentive.
Leonie, from Loughborough
Wonderful service as always - great fun, full satisfaction
Karen & Sally from Derbyshire
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
Thank you for your fabulous service - I love my dress
Hannah from Lincoln
Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!
Pria from Leicester
Awesome service and a great selection of dresses. Definitely my dress shop of choice.
Anita via
240 miles - worth every one! Perfect customer service
Tracey from the Lake District
Found the perfect dress! Staff were lovely - would come again.
Megan from Oxford
Beautiful dress, amazing service. Thank you.
Lauren from Northampton
Service was excellent and really friendly. Thank you
India from Ipswich
What a wonderful experience for a fussy girl!!
Mrs C from Rugby
Very, very helpful people! Made me feel like a princess
Melissa from Loughborough
Thank you - a very nice experience
Jayne from Accrington
Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire