Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(until the end of April)......... 11am   -   3pm

Dress of the week!

Evening Gowns & Cocktail Dresses

 *  One of the largest stockists of ball gowns & evening dresses in the Midlands.

 *  Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £259, but you can spend up to £500 for that special WOW! dress

 *  Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.

 *  Relaxed, friendly atmosphere, personal service and honest advice.

 *  NO high pressure selling - we help you to buy the perfect evening dress or for you.

 *  We always stock sizes 6 to 26

Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because the fit and how your dress makes you feel  is everything.

We don't hire as we feel its far more cost effective to buy

PLEASE NOTE - If you order from American websites you will pay SIGNIFICANTLY MORE than the listed price, because the delivery company is required by HMRC to charge you 12% import duty & 20% VAT

Below are just a few images from our range - many more in store


Best ballgowns around. No need to go anywhere else.
Katie from Derbyshire
Walked in an ordinary girl - walked out a movie star.
Sam from Leicestershire
Brilliant service - so much fun! Found the perfect dress
Katie from Coventry
Found a perfect dress with perfect advice.
Emma from Lincoln
Never thought I'd find such a beautiful dress! Thank you so much for all your help.
Abi, from Cambridge
Return yearly, and always a beautiful dress to buy
Kristina from Derbyshire
Fabulous - couldn't have been more helpful
Alison from Birmingham
Fantastic help and came away with something we did not expect
Samantha & Elyshia from Nottingham
OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU
Carol & Helen, Bucks
Fantastic people, amazing shop! Will be back next year.
Hayleigh from Germany
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Really welcoming & helpful. Gorgeous dress, thank you so much
Athine from Leicestershire
Most positive experience I have had dress shopping
Ellie from Peterborough
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
Awesome service and a great selection of dresses. Definitely my dress shop of choice.
Anita via
Saw the website. fab! So helpful, knows his stuff. Great choice and service!! Highly recommend.
Cheryl from Sheffield
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray