Opening hours:

Wednesday  12noon - 7pm

Thursday, Friday & Saturday  10am - 5pm

Sunday (except July & August11am - 3pm

Dress of the week!

Evening Gowns & Cocktail Dresses

  • One of the largest stockists of ball gowns & evening dresses in the Midlands.
  • Huge range of quality, affordable evening gowns.  Full length evening gowns start at £159 with most under £269, but you can spend up to £500 for that special WOW! dress
  • Regarded as THE premier evening wear stockist with unrivalled choice, quality, value & service.
  • Relaxed, friendly atmosphere, personal service and honest advice.
  • NO high pressure selling - we help you buy the perfect evening dress or for you.
  • We always stock sizes 6 to 26

You don't need an appointment - just come in, try as many as you like, and we'll help you find your perfect dress

Below are images of just a few styles from our range - many more in store


Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Very friendly & helpful, amazing service, so will be back!
Danni from Norwich
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
What a dream visit - couldn't have been nicer people to deal with
Tash from Lincolnshire
Lovely shop, amazing dress, best customer experience. Thanks so much
Kerrie from Loughborough
Love this place - makes you feel so comfortable. Amazing dresses
Kim & Vicky from Leicester
Three gorgeous dresses from here now! Excellent staff who are very helpful
Amy, Hayley & Anne from Lincolnshire
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
Found the perfect dress! Staff were lovely - would come again.
Megan from Oxford
My annual visit. Fantastic help as always, never lets us down
Lexi from Derbyshire
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
Wow what an amazing place! The most beautiful dresses and the service was exceptional!
Clair, via
Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx
Lindsay via
Very, very helpful people! Made me feel like a princess
Melissa from Loughborough
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Most positive experience I have had dress shopping
Ellie from Peterborough
Fantastic, impressive service. What a fabulous selection too
Anne & Phil from Solihull
Had a lovely couple of hours - lovely people
Rachel & Sharon from Kettering
Thank you for being so patient - my daughter looks beautiful.
Annette from Oxfordshire