Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands and one of the longest establshed in the UK
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We specialise in expert, personal service, and do not offer dress hire, mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

One of the most highly regarded stockists of Prom Dresses in the UK

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress

HOWEVER - we are now offering EARLY BIRD APPOINTMENTS during the prom season between 9 & 10am Saturdays & 10 & 11am Sundays 


Ball Gown Heaven has been catering for public school leavers' balls for many, many years, and we stock dresses specifically for this market. So for those of you who want a simple, elegant look with less "bling" we have lots of styles just for you.


Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

NEW

Beaded, halter neck, backless evening/prom dress with pleated skirt

NEW

In stock now - Fully sequinned backless evening dress

NEW

Available Now - chiffon, high neck, jewelled bodice, a-line prom dress

NEW

Just arrived - Navy beaded two piece

Beautiful dresses - excellent service. Thank you

Fiona from Loughborough

NEW

Lace fishtail prom dress with full length sequin & bead detail

NEW

In stock now - chiffon prom dress with beaded waistband and halter

NEW

Just arrived - backless high neck chiffon prom dress

NEW

JUST ARRIVED - Sexy, jersey evening gown with cutouts & metallic highlights

Best ballgowns around. No need to go anywhere else.

Katie from Derbyshire

NEW

Romantic, flowing multi-way ball/prom gown in soft tulle

NEW

In stock - jersey column dress with jewelled bodice

NEW

Cowl neck chiffon evening gown

NEW

Just arrived - Jersey, high neck, backless evening dress with beaded collar & back straps

This is the only shop I will ever buy ball dresses from. Adrian & Sandra are amazing xxx

Sarah from Jersey

NEW

Halter neck satin & soft tulle evening/prom dress

NEW

Strapless, jewelled, fishtail prom dress

NEW

High neck, chiffon prom dress with beaded cups & plunge mesh panel

NEW

Just arrived - grecian evening gown in sparkle jersey

Gorgeous dresses, great service, will come again

Louise from Warwickshire

NEW

Arriving very soon

NEW

Jersey evening dress with beaded top and peplum

NEW

Plunge neckline jersey evening gown with low jewelled netting back

NEW

DUE IN FOR 2016 PROM - Sexy jersey two piece with sequin bands

Three gorgeous dresses from here now! Excellent staff who are very helpful

Amy, Hayley & Anne from Lincolnshire

NEW

Chiffon and lace, smoky blue, a-line evening/prom dress

NEW

Just arrived - jersey evening/prom two piece with crystal encrusted top

NEW

Due in for 2016 - Plain jersey, fitted evening gown with mesh midriff

NEW

High neck, chiffon Prom dress with beaded bodice

Awesome service and a great selection of dresses. Definitely my dress shop of choice.

Anita via www.facebook.com/BallGownHeaven

NEW

Backless, monochrome, jersey, evening dress with beaded lace centre panel

NEW

Evening gown in black fishnet over ice blue satin

NEW

Fishtail lace prom dress with bead & sequin bust detail

NEW

Just arrived - chiffon & lace prom dress with see through back

Absolutely love this place!!! The service was second to none!! Will definitely be back here again!

Dawn, via www.facebook.com/BallGownHeaven

Just arrived - A-line chiffon prom dress with straps

NEW

Jersey evening gown with beaded netting side panels

NEW

Chiffon, plunge neckline prom dress with lace-up back

NEW

Chiffon prom dress with jewelled bodice & straps

Adrian was a great help. I've never felt more comfortable in a dress. Thank you lots & lots

Emily from Coventry

NEW

DUE IN FOR 2016 - Jersey & lace, backless evening/prom dress

BACK AGAIN for 2016 Super-stunning jersey evening gown with sequin banding

NEW

Chiffon jewelled bodice prom dress with plunge neckline

NEW

Black lace evening dress with embroidered floral motif

Fantastic help and came away with something we did not expect

Samantha & Elyshia from Nottingham

NEW

Jersey V-neck laced back prom/evening dress with floral detailing

Just arrived - High neck, chiffon Prom dress with beaded bodice

NEW

Just arrived in purple - jersey, netting back evening dress with jewels & thigh split

NEW

Arriving very soon

Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx

Lindsay via www.facebook.com/BallGownHeaven

Figure hugging, jersey, high necked evening gown in stock now - also available in red & black from December

Just arrived - strapless, fishtail prom dress with see-through panels

NEW

Just arrived - chiffon, v-neck, backless prom dress with jewelled detailing

NEW

Just arrived - printed chiffon halter neck evening/prom dress

SO helpful - thank you for being so attentive.

Leonie, from Loughborough

NEW

Just arrived in red - jersey evening dress with ivory, beaded netting

NEW

JUST ARRIVED - jersey, strappy back, sexy, evening dress

Just arrived - prom dress in soft tulle with sequinned, see-through back & midriff

NEW

DUE IN FOR 2016 PROM - Black & ivory backless evening dress

Thank you for being so patient - my daughter looks beautiful.

Annette from Oxfordshire

NEW

New for 2016

Just arrived - jersey one shoulder dress with see through panels and thigh split

A real red carpet dress - jewelled top & plain jersey, thigh split & low V back

Reduced to clear

Thank you for your help, the customer service was excellent and really made the experience.

Kerry, Nottinghamshire

In stock

NEW

Just arrived - Backless, jersey, halter neck, prom/leavers' ball dress

Chiffon, high neck, beaded, semi fishtail evening gown with see-through back

In stock now - Super sexy, beaded, two piece, evening gown

Huge variety of dresses. and helped so much - thank you

Ellie, from Melton Mowbray

Strapless chiffon prom dress NEW COLOURS FOR 2016

In stock now - sexy, jersey, backless evening dress with cut outs & thigh split

Last few

Back in stock now and again for 2016

Love this place - makes you feel so comfortable. Amazing dresses

Kim & Vicky from Leicester

Reduced to clear

Sequinned back-strap, strapless prom dress

Just arrived - Strapless chiffon prom dress with lace-up back

BACK IN FOR 2016 . Plain jersey evening dress with cut outs

I always find the perfect dress here

Rachel from Northampton

Back again for 2016 Proms

Due in again for 2016

Just arrived

New colours for 2016

Inspirational advice, service with a smile, THE RIGHT DRESS!

Kate from Cheshire

Jersey backless halter neck evening gown

Just arrived

NEW

Back in stock now

IN STOCK NOW

Fantastic service - big thank you. Found a fabulous dress

Anna from Rotherham