This is a tiny selection from our hundreds of prom dresses & evening gowns
LOADS MORE ON DISPLAY IN STORE, many in a range of colours and sizes, either from stock or to order.
One of the biggest leavers ball & prom dress shops in the Midlands
Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
We're famous because so many satisfied customers have recommended us to their friends
Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
No pushy sales techniques - we want you to buy the right prom dress for you.
We always stock sizes 6 to 24.
We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.
We don't hire as we feel its far more cost effective for you to buy
Thinking of ordering a prom dress on line? Click on the grey panel above
PLEASE NOTE the prom season is now over. We have lots of evening dresses in stock, but some prom styles below may no longer be available, so please check availability before travelling.
2015 PROM DRESSES will begin arriving from the end of November through to early January, and we've ordered more than ever before. We will post teaser pics before the dresses arrive - so come back and visit our site soon!
Perfect service, perfect dress. Thank you
Olivia from Peterborough
Great service, very helpful, no pushy saleperson but attentive enough to feel like you mattered!!
Janet, via www.facebook.com/BallGownHeaven
What a star Adrian is, made us feel so welcome even at a busy time. Great personal service & good fun
Sonia from Peterborough
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire
Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Petrborough
Thank you - love the shop and the friendly banter! x
Julie from Worcester
My annual visit. Fantastic help as always, never lets us down
Lexi from Derbyshire
Caterpillar into a butterfly!! Thank you xxx
Sophie from Lincolnshire
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
Absolutely love this place!!! The service was second to none!! Will definitely be back here again!
Dawn, via www.facebook.com/BallGownHeaven
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
Wonderful dresses, awesome customer service - will definitely be back.
Lulu from Staffordshire
Very friendly & helpful, amazing service, so will be back!
Danni from Norwich
Had the most fantastic experience. Dressing up was a real pleasure
D., C., P., & R., from Telford
Great service & excellent advice
Holly from Warwickshire
The name says it all......Ball Gown HEAVEN!!!
Dr S.K. from Nottingham
Loved the service - you're a star - and I've got the perfect dress thanks to you
Sue from Desborough
Best ballgowns around. No need to go anywhere else.
Katie from Derbyshire
Lovely shop - fantastic, helpful staff. We'll be back
Claire, Susan & Emma from Buxton, Derbyshire
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Lovely service. Thank you for the amazing dress.
Danielle from Essex