One of the biggest leavers ball & prom dress shops in the Midlands
Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
We're famous because so many satisfied customers have recommended us to their friends
Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
No pushy sales techniques - we want you to buy the right prom dress for you.
We always stock sizes 6 to 24.
We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.
We don't hire as we feel its far more cost effective for you to buy
First prom deliveries already in stock - HURRY - 10% off while stocks last
2014 PROM DRESS SALE - up to 70% off
Here's a selection from our prom dress range - lots more in store
PLEASE NOTE - There are many shops who claim to stock hundreds of dresses (or thousands) and have LOADS of photos on their website, but really they only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.
We ONLY show photos of dresses we will have in stock (which can be up to 700), so you can see the actual dress, feel the fabric and KNOW what you're getting.
Beautiful dresses - excellent service. Thank you
Fiona from Loughborough
Thank you for your fabulous service - I love my dress
Hannah from Lincoln
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
What a wonderful experience for a fussy girl!!
Mrs C from Rugby
Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x
Vicky from Nottingham
Great service & excellent advice
Holly from Warwickshire
I was like a child in a sweet shop. Must visit again.
Coleen from Staffordshire
Adrian is friendly and has been so helpful. Thanks.
Wanda from Derbyshire
Wanda from Wolverhampton
So friendly & helpful!! Absolutely stunning dress, thank you
Angela from Wembley
Fantastic place to get the perfect dress...
Emma, via www.facebook.com/BallGownHeaven
Wow what an amazing place! The most beautiful dresses and the service was exceptional!
Clair, via www.facebook.com/BallGownHeaven
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Amazing experience, and the dress is beautiful
Georgie from Derby
OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU
Carol & Helen, Bucks
Best ballgowns around. No need to go anywhere else.
Katie from Derbyshire
Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire
I knew it would be worth it! Soooo happy, thank you
Kate, Mollie, Lianne and Jade from Coventry
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire