Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(until the end of April)......... 11am   -   3pm

Dress of the week!
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Prom Dresses

  • One of the biggest leavers ball & prom dress shops in the Midlands
  • Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we want you to buy the right prom dress for you.
  • We always stock sizes 6 to 24.
  • We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
 
 
Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.

We don't hire as we feel its far more cost effective for you to buy


Here's a selection from our prom dress range - lots more in store

PLEASE NOTE - There are many shops who claim to stock hundreds of dresses (or thousands) and have LOADS of photos on their website, but really they only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be up to 700), so you can see the actual dress, feel the fabric and KNOW what you're getting.

Thank you, thank you, thank you.........for the second year!!
Jo from Bedfordshire
240 miles - worth every one! Perfect customer service
Tracey from the Lake District
Amazing experience, and the dress is beautiful
Georgie from Derby
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
The best prom dress shop ever! Incredibly helpful... and funny! Definitely returning xxx
Maria from Nottingham
Lovely service. Thank you for the amazing dress.
Danielle from Essex
We found our daughter's dream dress. Absolutely lovely - SO helpful
Joanne from Sutton in Ashfield
Adrian is friendly and has been so helpful. Thanks.
Wanda from Derbyshire
Lovely staff & amazing dresses
Hannah & Ellie from Southwell, Notts
Thank you so much for finding my daughter the perfect dress, and making her feel so comfortable & relaxed xxx
Lindsay via www.facebook.com/BallGownHeaven
The most amazing dresses and wonderful help
Pippa from Oxfordshire
Thank you for making me feel a million dollars.
Carolyn from Bedfordshire
Amazing selection, and the best customer service EVER!!
Tiffany, from South Yorkshire
Return yearly, and always a beautiful dress to buy
Kristina from Derbyshire
Great service & excellent advice
Holly from Warwickshire
Great range, great advice and came away with a lovely dress.
Kate from Hampshire
Fantastic visit
Wanda from Wolverhampton
Really is ball gown HEAVEN - well worth the journey.
Elaine & Julie from Liverpool
Fantastic service - big thank you. Found a fabulous dress
Anna from Rotherham
Fantastic place to get the perfect dress...
Emma, via www.facebook.com/BallGownHeaven