Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands and one of the longest establshed in the UK
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We specialise in expert, personal service, and do not offer dress hire, mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

One of the most highly regarded stockists of Prom Dresses in the UK

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress

Ball Gown Heaven has been supplying dresses for public school leavers' balls for many years.

We cater specifically for this market and those of you who want a simple, elegant look with less (or no) "bling"

Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

Our prom season is now over, but some styles may still be available

- so please check before travelling for a specific style

Beaded, halter neck, backless evening/prom dress with pleated skirt

Jersey, strappy back, sexy, evening dress

Grecian jersey evening/prom dress with beaded netting back and side panels

Jersey backless dress with beading bust line REDUCED

Wow! What a selection - excellent service.

Linda from Elgin, Scotland



Chiffon, high neck, jewelled bodice, a-line prom dress

Sexy, plunge neckline, jersey evening gown

Fantastic, impressive service. What a fabulous selection too

Anne & Phil from Solihull

Lace fishtail prom dress with full length sequin & bead detail

Turtle neck jersey & lace backless dress

Chiffon prom dress with beaded waistband and halter

Sexy, jersey evening gown with cutouts & metallic highlights

Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x

Vicky from Nottingham


Jersey, high neck, backless evening dress with beaded collar & back straps

Strapless, jewelled, fishtail prom dress


Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!

Pria from Leicester


Jersey evening dress with beaded top and peplum

Plunge neckline jersey evening gown with low jewelled netting back

Sexy jersey two piece with sequin bands

The most helpful, lovely and knowledgeable people! Amazing

Selina from Donington, Lincolnshire

Chiffon and lace, REDUCED

Jersey evening/prom two piece - 25% OFF

Plain jersey, fitted evening gown with mesh midriff


Incredible service by an incredible team......feel a million dollars

Nicky from West Leicestershire

Backless, monochrome, jersey, evening dress with beaded lace centre panel

Cowl neck chiffon evening gown - REDUCED TO CLEAR

Fishtail lace prom dress with bead & sequin bust detail

Jersey evening gown with beaded netting side panels

Three gorgeous dresses from here now! Excellent staff who are very helpful

Amy, Hayley & Anne from Lincolnshire


A-line chiffon prom dress with straps

Chiffon, plunge neckline prom dress with lace-up back SOLD OUT UNTIL LATE JULY

Chiffon prom dress with jewelled bodice & straps - REDUCED

Second to none service - fab afternoon!!

Olivia & Nikki from Wellingborough

Jersey & lace, backless evening/prom dress - LAST FEW

Super-stunning jersey evening gown with sequin banding

Chiffon jewelled bodice prom dress plunge neckline - REDUCED

Black lace evening dress with embroidered floral motif

My 6th visit - the amazing service gets better every time! Thank you xxx

Emma from Nottingham

One left - size 10

High neck, chiffon Prom dress with beaded bodice


Figure hugging, jersey, high necked evening gown in stock now - also available in red & black

I knew it would be worth it! Soooo happy, thank you

Kate, Mollie, Lianne and Jade from Coventry

Strapless, fishtail prom dress with see-through panels

Chiffon, backless prom dress with jewelled detailing - LAST FEW


Printed chiffon halter neck evening/prom dress

Thank you so much for the advice and attention given to us. Beautiful dress x

Ellie & Sarah from Burton upon Trent



A real red carpet dress - jewelled top & plain jersey, thigh split & low V back


Walked in an ordinary girl - walked out a movie star.

Sam from Leicestershire


Chiffon, high neck, beaded, semi fishtail evening gown with see-through back

In stock now - Super sexy, beaded, two piece, evening gown

Strapless chiffon prom dress REDUCED TO CLEAR

Amazing selection, and the best customer service EVER!!

Tiffany, from South Yorkshire

Backless, jersey, halter neck, prom/leavers' ball dress

Sequinned back-strap, strapless prom dress

Sexy, jersey, backless evening dress with cut outs & thigh split

REDUCED TO CLEAR one size 10 left

Thank you for your fabulous service - I love my dress

Hannah from Lincoln

Just arrived - Strapless chiffon prom dress with lace-up back

Back again for 2016 Proms

Just arrived


Best ballgowns around. No need to go anywhere else.

Katie from Derbyshire


Jersey backless halter neck evening gown

Plain jersey evening dress with cut outs


Fabulous - couldn't have been more helpful

Alison from Birmingham