Opening hours:

Wednesday  12noon - 7pm

Thursday, Friday & Saturday  10am - 5pm

Sunday (except July & August11am - 3pm

Dress of the week!

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

You don't need an appointment - just come in, try as many as you like, and we'll help you find your perfect dress?


We've ordered hundreds of new styles for next year, some of which are pictured below, as well as the styles that will be repeated for next year. We'll be loading more images as they become available, so keep visiting this site, or LIKE US ON FACEBOOK so you get the images as soon as we post them. The new styles begin arriving late November/early December.

Ball Gown Heaven has been catering for public school leavers' balls for many, many years, and we stock dresses specifically for this market. So for those of you who want a simple, elegant look with less "bling" we have lots of styles just for you.

Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

Had a lovely couple of hours - lovely people
Rachel & Sharon from Kettering
Fabulous collection of prom dresses
Tracey & Charlotte from Somerset
What a wonderful experience for a fussy girl!!
Mrs C from Rugby
Very, very helpful people! Made me feel like a princess
Melissa from Loughborough
Gorgeous dresses, great service, will come again
Louise from Warwickshire
Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Really welcoming & helpful. Gorgeous dress, thank you so much
Athine from Leicestershire
Fabulous - couldn't have been more helpful
Alison from Birmingham
Thank you so much for all your care and patience. This shop is down for a definite further visit!
Jane from North Nottinghamshire
Absolutely love this place!!! The service was second to none!! Will definitely be back here again!
Dawn, via
My annual visit. Fantastic help as always, never lets us down
Lexi from Derbyshire
So glad I made the trip. An hour - well worth it
Jane from Hinckley
Thank you for being so patient - my daughter looks beautiful.
Annette from Oxfordshire
Thank you - a very nice experience
Jayne from Accrington
Beautiful dresses - excellent service. Thank you
Fiona from Loughborough
Service was excellent and really friendly. Thank you
India from Ipswich
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray
A Cinderella experience... Thank you for being my fairy godmother!
Nikki from Northampton
Such a fab shop. Great experience - lovely dresses
Frankie from Grantham
Awesome service and a great selection of dresses. Definitely my dress shop of choice.
Anita via
Most positive experience I have had dress shopping
Ellie from Peterborough