One of the biggest leavers ball & prom dress shops in the Midlands
Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
We're famous because so many satisfied customers have recommended us to their friends
Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
No pushy sales techniques - we want you to buy the right prom dress for you.
We always stock sizes 6 to 24.
We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.
We don't hire as we feel its far more cost effective for you to buy
Here's a selection from our prom dress range - lots more in store
PLEASE NOTE - There are many shops who claim to stock hundreds of dresses (or thousands) and have LOADS of photos on their website, but really they only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.
We ONLY show photos of dresses we will have in stock (which can be up to 700), so you can see the actual dress, feel the fabric and KNOW what you're getting.
THE PROM SEASON IS NOW OVER, and some styles may not be available in all colours & sizes, so please phone to check availability before travelling. For new Autumn ranges check our Evening Dresses page
Return yearly, and always a beautiful dress to buy
Kristina from Derbyshire
The name says it all......Ball Gown HEAVEN!!!
Dr S.K. from Nottingham
Love this place - makes you feel so comfortable. Amazing dresses
Kim & Vicky from Leicester
Awesome service and a great selection of dresses. Definitely my dress shop of choice.
Anita via www.facebook.com/BallGownHeaven
I always find the perfect dress here
Rachel from Northampton
I knew it would be worth it! Soooo happy, thank you
Kate, Mollie, Lianne and Jade from Coventry
Second visit, and as impressed as we were the first time.
Tracey & Hollie from Lincolnshire
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
Inspirational advice, service with a smile, THE RIGHT DRESS!
Kate from Cheshire
Very helpful & friendly - lovely dresses!
Annabelle from Leamington Spa
Class dresses, Class service, Class act!
Sam from Nottinghamshire
Fantastic people, amazing shop! Will be back next year.
Hayleigh from Germany
The dress of my dreams!! Thank you - see you in 365 days
Hannah from Leicestershire
I was like a child in a sweet shop. Must visit again.
Coleen from Staffordshire
The best prom dress shop ever! Incredibly helpful... and funny! Definitely returning xxx
Maria from Nottingham
Amazing selection, and the best customer service EVER!!
Tiffany, from South Yorkshire
Great service, lots of good advice & a beautiful dress and bag
Katherine from Leamington Spa
The most helpful, lovely and knowledgeable people! Amazing
Selina from Donington, Lincolnshire
Three gorgeous dresses from here now! Excellent staff who are very helpful
Amy, Hayley & Anne from Lincolnshire