Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £189 for a full length gown, with most under £269, & up to £500 for that special WOW dress
  • We're famous because satisfied customers recommend us to their friends
  • Buying your dress should be fun and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, and do not offer mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress. N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue.

We ONLY show photos of dresses we stock, so you can see the dress, touch the fabric, and KNOW what you're getting.

REDUCED TO CLEAR - Polka dot satin prom dress with sequin bodice

REDUCED - Beaded halter neck taffeta evening dress ONE ONLY size 8

Plain jersey high neck prom dress with netting panels

Plunge neckline, jersey evening/prom dress with beaded bust detailing

Great service, very helpful, no pushy saleperson but attentive enough to feel like you mattered!!

Janet, via

REDUCED - elegant, high neck jersey evening/prom dress with beaded yoke

REDUCED - floral print backless ball gown with waterfall frill

Stunning sequinned lace backless evening/prom dress

REDUCED - A-line chiffon prom dress with beaded halter top

Brilliant service - so much fun! Found the perfect dress

Katie from Coventry

Plain jersey, off the shoulder, sleeved evening dress

SOLD OUT Jersey and see through mesh evening dress with beaded halter neck


REDUCED - High neck, backless, beaded evening/prom dress

SOLD OUT V-neck, grey chiffon prom dress with ivory applique

My annual visit. Fantastic help as always, never lets us down

Lexi from Derbyshire


REDUCED - strapless, fishtail, lace ball gown/prom dress

V-neck chiffon prom dress with lattice sequin top


Fabulous. Lots of help & support. Will be recommending

Sarah from West Nottinghamshire

backless jersey evening/prom dress with floral top and thigh split

REDUCED - jersey and lace, two piece prom dress

SOLD OUT - Jersey, high neck, backless prom dress with beaded top

Floral print, a-line, backless, chiffon, prom dress with plunge neckline

Return yearly, and always a beautiful dress to buy

Kristina from Derbyshire

REDUCED - High necked, taffeta, two piece, prom dress with layered fishtail


SOLD OUT - a-line, v-neck, chiffon, prom dress with beaded top


Fantastic, impressive service. What a fabulous selection too

Anne & Phil from Solihull

SOLD OUT - jersey, two piece, prom dress with beaded & sequined top

REDUCED - Chiffon prom dress with heavily beaded, high-neck top

REDUCED Strapless, chiffon, prom dress/ball gown with beaded sweetheart bustline

REDUCED - Strapless, fishtail, lace ball gown/prom dress

Wonderful store

Carol from Ontario

Sexy, jersey, cutout evening gown with twist and frill back

REDUCED - Plain satin, strapless, fishtail evening/prom dress

REDUCED - lace ball gown with tiered organza fishtail

NEW for 2017 - jersey prom/leavers' backless ball dress with beaded spine strap

Never thought I'd find such a beautiful dress! Thank you so much for all your help.

Abi, from Cambridge

REDUCED - A-line, two piece, taffeta prom dress with beaded top

Jersey evening gown with beaded, sweetheart yoke

high neck, a-line, chiffon, prom dress with beaded, netting top

Low backed jersey evening/leavers ball/prom dress with beaded yoke

Most positive experience I have had dress shopping

Ellie from Peterborough


SOLD OUT - High neck jersey prom dress with heavily beaded, high neck top & see through panels

REDUCED - Stunning chiffon, a-line, prom dress/ball gown with decorative beaded top

REDUCED - Taffeta, fishtail ball gown/prom dress with cutouts and heavily beaded top


REDUCED - Strapless, chiffon prom dress with deep sweetheart neckline & beaded cups

Very, very helpful people! Made me feel like a princess

Melissa from Loughborough


REDUCED - V-neck, v-back, lace and tulle, fishtail, ball gown/prom dress


REDUCED - sexy two piece, prom dress with ribbed, metallic, top and jersey, thigh split skirt


REDUCED - High neck, lace & tulle, fishtail, prom dress/ball gown


REDUCED - Sexy, V-neck, jersey evening/prom dress with beaded, netting top

My 6th visit - the amazing service gets better every time! Thank you xxx

Emma from Nottingham



Back for 2017 Proms

IN STOCK NOW - Grecian jersey evening/prom dress with beaded netting back and side panels

REDUCED - Chiffon, high neck, jeweled bodice, a-line prom dress

I knew it would be worth it! Soooo happy, thank you

Kate, Mollie, Lianne and Jade from Coventry

In stock now - Jersey evening gown with beaded netting side panels

In stock now-Lace fishtail prom dress with full length sequin & bead detail

Back for 2017 Proms - High neck, chiffon Prom dress with beaded bodice

A real red carpet dress - jewelled top & plain jersey, thigh split & low V back

Very friendly & helpful, amazing service, so will be back!

Danni from Norwich

REDUCED - Strapless, jewelled, fishtail prom dress

Jersey backless dress with beading bust line

Chiffon, plunge neckline prom dress - due in again from Prom 17

Back for 2017 - Strapless, fishtail prom dress with see-through panels

Gorgeous dresses, great service, will come again

Louise from Warwickshire

Sexy, plunge neckline, jersey evening gown

Back for 2017 in new colours - Plain jersey evening dress with cut outs

REDUCED - high neck, chiffon prom dress with jewelled bodice

In stock now - Backless, jersey, halter neck, prom/leavers' ball dress

This is the only place to come! We'll be back.

Mrs R. L. from Norwich

In stock now-Turtle neck jersey & lace backless dress

EXCLUSIVE TO US-Jersey backless halter neck evening gown