Opening hours:

Wednesday .........................................12 noon  -  7pm

Thursday, Friday & Saturday........10am   -    5pm

Sunday........(until the end of April)......... 11am   -   3pm

Dress of the week!

Prom Dresses

  • One of the biggest leavers ball & prom dress shops in the Midlands
  • Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we want you to buy the right prom dress for you.
  • We always stock sizes 6 to 24.
  • We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
 
 
Sorry, but…

We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.

We don't hire as we feel its far more cost effective for you to buy


Here's a selection from our prom dress range - lots more in store

PLEASE NOTE - There are many shops who claim to stock hundreds of dresses (or thousands) and have LOADS of photos on their website, but really they only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be up to 700), so you can see the actual dress, feel the fabric and KNOW what you're getting.

I knew it would be worth it! Soooo happy, thank you
Kate, Mollie, Lianne and Jade from Coventry
Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!
Pria from Leicester
Amazing service, very helpful. I now have a great dress for the ceremony
Tammy from Cornwall
Absolutely wonderful service. I sparkle in my dress. Thank you
Anita from Texas
Gorgeous dresses, great service, will come again
Louise from Warwickshire
Fabulous collection of prom dresses
Tracey & Charlotte from Somerset
Thank you, thank you, thank you.........for the second year!!
Jo from Bedfordshire
This is the only place to come! We'll be back.
Mrs R. L. from Norwich
Fantastic place to get the perfect dress...
Emma, via www.facebook.com/BallGownHeaven
This is the only shop I will ever buy ball dresses from. Adrian & Sandra are amazing xxx
Sarah from Jersey
Walked in an ordinary girl - walked out a movie star.
Sam from Leicestershire
A Cinderella experience... Thank you for being my fairy godmother!
Nikki from Northampton
Amazing selection, and the best customer service EVER!!
Tiffany, from South Yorkshire
Lovely staff & amazing dresses
Hannah & Ellie from Southwell, Notts
Fabulous service, so glad we came all this way! A real wow dress!
Rebecca from Ashbourne, Derbyshire
So friendly & helpful!! Absolutely stunning dress, thank you
Angela from Wembley
Saw the website. ......is fab! So helpful, knows his stuff. Great choice and service!! Highly recommend.
Cheryl from Sheffield
Most positive experience I have had dress shopping
Ellie from Peterborough
What a star Adrian is, made us feel so welcome even at a busy time. Great personal service & good fun
Sonia from Peterborough
Fantastic, impressive service. What a fabulous selection too
Anne & Phil from Solihull