One of the biggest leavers ball & prom dress shops in the Midlands
Widest possible choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
We're famous because so many satisfied customers have recommended us to their friends
Buying your prom dress should be fun and enjoyable, so we offer friendly service and honest advice
No pushy sales techniques - we want you to buy the right prom dress for you.
We always stock sizes 6 to 24.
We keep a record of all prom dresses we sell - so nobody at your prom gets the same one as you.
We don't sell online or by mail order (and therefore don't have a brochure), because we feel its important for you to visit our shop where you can see all the colours and styles available and - most importantly - try them on and be sure you are getting the perfect dress, because how it fits and how your dress makes you feel is everything.
We don't hire as we feel its far more cost effective for you to buy
First prom delivery just arrived - more arriving for Christmas
HURRY - 10% off all 2015 PROM DRESSES until 31st January
BIG REDUCTIONS on 2014 STOCK - over 100 dresses with up to 70% off
Below is a selection from our prom dress range - more in store
PLEASE NOTE - There are shops who claim to stock hundreds of dresses (or thousands) and have LOADS of photos on their website, but they really stock a much smaller amount and then expect you to order from a catalogue.
We ONLY show photos of dresses we will have in stock, so you can see the actual dress, feel the fabric and KNOW what you're getting.
OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU
Carol & Helen, Bucks
Brilliant service - so much fun! Found the perfect dress
Katie from Coventry
SO helpful - thank you for being so attentive.
Leonie, from Loughborough
Fantastic warm & friendly service, and the most beautiful dresses
Victoria from Peterborough
Brilliant dresses, excellent service & a good laugh!!
Georgina from Nottingham
Thank you, thank you, thank you.........for the second year!!
Jo from Bedfordshire
Absolutely love this place!!! The service was second to none!!
Dawn, via www.facebook.com/BallGownHeaven
OMG! Amazing experience - I felt like Julia Roberts!
Lisa from Tamworth
Great fun, lovely dress
Jo from Rotherham
Thank you for making me feel a million dollars.
Carolyn from Bedfordshire
Very friendly & helpful, amazing service, so will be back!
Danni from Norwich
What a wonderful shop - helpful, and great atmosphere
Abi from Northamptonshire
Loved the service - you're a star - and I've got the perfect dress thanks to you
Sue from Desborough
Found a perfect dress with perfect advice.
Emma from Lincoln
Gorgeous dresses, great service, will come again
Louise from Warwickshire
Wonderful dresses, awesome customer service - will definitely be back.
Lulu from Staffordshire
Great range, great advice and came away with a lovely dress.
Kate from Hampshire
Amazing dresses and lovely people
Catherine from Kettering
Fantastic people, amazing shop! Will be back next year.
Hayleigh from Germany
You made me feel like a princess - thank you
Miss B.L., from Leicestershire
Huge variety of dresses. and helped so much - thank you
Ellie, from Melton Mowbray