Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands and one of the longest establshed in the UK
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We specialise in expert, personal service, and do not offer dress hire, mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

One of the most highly regarded stockists of Prom Dresses in the UK

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress


Ball Gown Heaven has been supplying dresses for public school leavers' balls for many years.

We cater specifically for this market and those of you who want a simple, elegant look with less (or no) "bling"


Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

Beaded, halter neck, backless evening/prom dress with pleated skirt

Jersey, strappy back, sexy, evening dress

NEW

Grecian jersey evening/prom dress with beaded netting back and side panels

Jersey backless dress with beading bust line REDUCED

Unbelievable service, personal attention for every customer ,fantastic!

Jane from Leicestershire

NEW

ALL GONE

SOLD OUT

NEW

Chiffon, high neck, jewelled bodice, a-line prom dress

Sexy, plunge neckline, jersey evening gown

Fantastic help and came away with something we did not expect

Samantha & Elyshia from Nottingham

NEW

Lace fishtail prom dress with full length sequin & bead detail

Turtle neck jersey & lace backless dress

NEW

Chiffon prom dress with beaded waistband and halter

NEW

Sexy, jersey evening gown with cutouts & metallic highlights

My 6th visit - the amazing service gets better every time! Thank you xxx

Emma from Nottingham

NEW

REDUCED TO CLEAR

NEW

Jersey, high neck, backless evening dress with beaded collar & back straps

NEW

Strapless, jewelled, fishtail prom dress

NEW

One left - size 10

Thank you for making me feel a million dollars.

Carolyn from Bedfordshire

NEW

REDUCED TO CLEAR

NEW

Jersey evening dress with beaded top and peplum

NEW

Plunge neckline jersey evening gown with low jewelled netting back

NEW

DUE IN FOR 2016 PROM - Sexy jersey two piece with sequin bands

Brilliant service - so much fun! Found the perfect dress

Katie from Coventry

NEW

Chiffon and lace, REDUCED

NEW

Jersey evening/prom two piece - 25% OFF

NEW

Plain jersey, fitted evening gown with mesh midriff

NEW

SOLD OUT

I always find the perfect dress here

Rachel from Northampton

NEW

Backless, monochrome, jersey, evening dress with beaded lace centre panel

NEW

Cowl neck chiffon evening gown - REDUCED TO CLEAR

NEW

Fishtail lace prom dress with bead & sequin bust detail

Jersey evening gown with beaded netting side panels

Absolute pleasure to shop! Brilliant service.

Tracy from Swindon

NEW

ALL GONE

A-line chiffon prom dress with straps

NEW

Chiffon, plunge neckline prom dress with lace-up back SOLD OUT UNTIL LATE JULY

NEW

Chiffon prom dress with jewelled bodice & straps - REDUCED

This is the only place to come! We'll be back.

Mrs R. L. from Norwich

NEW

Jersey & lace, backless evening/prom dress - LAST FEW

BACK AGAIN for 2016 Super-stunning jersey evening gown with sequin banding

NEW

Chiffon jewelled bodice prom dress plunge neckline - REDUCED

NEW

Black lace evening dress with embroidered floral motif

Huge variety of dresses. and helped so much - thank you

Ellie, from Melton Mowbray

NEW

One left - size 10

High neck, chiffon Prom dress with beaded bodice

NEW

REDUCED TO CLEAR

Figure hugging, jersey, high necked evening gown in stock now - also available in red & black

Inspirational advice, service with a smile, THE RIGHT DRESS!

Kate from Cheshire

Strapless, fishtail prom dress with see-through panels

NEW

Chiffon, backless prom dress with jewelled detailing - LAST FEW

NEW

REDUCED TO CLEAR

NEW

Printed chiffon halter neck evening/prom dress

Excellent service, very patient, & we both left with smiles

Toni & Kim from Debyshire

SOLD OUT

Jersey one shoulder dress with see through panels and thigh split

A real red carpet dress - jewelled top & plain jersey, thigh split & low V back

ALL GONE

Found the perfect dress! Staff were lovely - would come again.

Megan from Oxford

NEW

ALL GONE

Chiffon, high neck, beaded, semi fishtail evening gown with see-through back

In stock now - Super sexy, beaded, two piece, evening gown

Strapless chiffon prom dress REDUCED TO CLEAR

What a wonderful shop - helpful, and great atmosphere

Abi from Northamptonshire

NEW

Backless, jersey, halter neck, prom/leavers' ball dress

Sequinned back-strap, strapless prom dress

Sexy, jersey, backless evening dress with cut outs & thigh split

Last few

You made me feel like a princess - thank you

Miss B.L., from Leicestershire

Just arrived - Strapless chiffon prom dress with lace-up back

Back again for 2016 Proms

Just arrived

SOLD OUT

Loved the service - you're a star - and I've got the perfect dress thanks to you

Sue from Desborough

Strapless chiffon prom dress with beaded bodice

Jersey backless halter neck evening gown

Plain jersey evening dress with cut outs

IN STOCK NOW

Brilliant service from people that really know what they're doing

Billie from Northamptonshire