Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands and one of the longest establshed in the UK
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We specialise in expert, personal service, and do not offer dress hire, mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

One of the most highly regarded stockists of Prom Dresses in the UK

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress

Ball Gown Heaven has been supplying dresses for public school leavers' balls for many years.

We cater specifically for this market and those of you who want a simple, elegant look with less (or no) "bling"

Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

Our prom season is now over, but some styles may still be available

- so please check before travelling for a specific style

Beaded, halter neck, backless evening/prom dress with pleated skirt

Jersey, strappy back, sexy, evening dress

Grecian jersey evening/prom dress with beaded netting back and side panels

Jersey backless dress with beading bust line REDUCED

Fantastic help and came away with something we did not expect

Samantha & Elyshia from Nottingham



Chiffon, high neck, jewelled bodice, a-line prom dress

Sexy, plunge neckline, jersey evening gown

OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU

Carol & Helen, Bucks

Lace fishtail prom dress with full length sequin & bead detail

Turtle neck jersey & lace backless dress

Chiffon prom dress with beaded waistband and halter

Sexy, jersey evening gown with cutouts & metallic highlights

Great service, lots of good advice & a beautiful dress and bag

Katherine from Leamington Spa


Jersey, high neck, backless evening dress with beaded collar & back straps

Strapless, jewelled, fishtail prom dress


I was like a child in a sweet shop. Must visit again.

Coleen from Staffordshire


Jersey evening dress with beaded top and peplum

Plunge neckline jersey evening gown with low jewelled netting back

Sexy jersey two piece with sequin bands

Really is ball gown HEAVEN - well worth the journey.

Elaine & Julie from Liverpool

Chiffon and lace, REDUCED

Jersey evening/prom two piece - 25% OFF

Plain jersey, fitted evening gown with mesh midriff


Lovely shop, amazing dress, best customer experience. Thanks so much

Kerrie from Loughborough

Backless, monochrome, jersey, evening dress with beaded lace centre panel

Cowl neck chiffon evening gown - REDUCED TO CLEAR

Fishtail lace prom dress with bead & sequin bust detail

Jersey evening gown with beaded netting side panels

Found the perfect dress! Staff were lovely - would come again.

Megan from Oxford


A-line chiffon prom dress with straps

Chiffon, plunge neckline prom dress with lace-up back SOLD OUT UNTIL LATE JULY

Chiffon prom dress with jewelled bodice & straps - REDUCED

Very helpful & friendly - lovely dresses!

Annabelle from Leamington Spa

Jersey & lace, backless evening/prom dress - LAST FEW

Super-stunning jersey evening gown with sequin banding

Chiffon jewelled bodice prom dress plunge neckline - REDUCED

Black lace evening dress with embroidered floral motif

2nd visit - stunning dresses, fab help & great entertainment! Thank you

Pam & Bethany from Nottingham

One left - size 10

High neck, chiffon Prom dress with beaded bodice


Figure hugging, jersey, high necked evening gown in stock now - also available in red & black

Unbelievable service, personal attention for every customer ,fantastic!

Jane from Leicestershire

Strapless, fishtail prom dress with see-through panels

Chiffon, backless prom dress with jewelled detailing - LAST FEW


Printed chiffon halter neck evening/prom dress

Wonderful service as always - great fun, full satisfaction

Karen & Sally from Derbyshire



A real red carpet dress - jewelled top & plain jersey, thigh split & low V back


I always find the perfect dress here

Rachel from Northampton


Chiffon, high neck, beaded, semi fishtail evening gown with see-through back

In stock now - Super sexy, beaded, two piece, evening gown

Strapless chiffon prom dress REDUCED TO CLEAR

Second to none service - fab afternoon!!

Olivia & Nikki from Wellingborough

Backless, jersey, halter neck, prom/leavers' ball dress

Sequinned back-strap, strapless prom dress

Sexy, jersey, backless evening dress with cut outs & thigh split

REDUCED TO CLEAR one size 10 left

What a wonderful shop - helpful, and great atmosphere

Abi from Northamptonshire

Just arrived - Strapless chiffon prom dress with lace-up back

Back again for 2016 Proms

Just arrived


Brilliant service - so much fun! Found the perfect dress

Katie from Coventry


Jersey backless halter neck evening gown

Plain jersey evening dress with cut outs


Thank you for making me feel a million dollars.

Carolyn from Bedfordshire