Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the biggest leavers' ball & prom dress shops in the Midlands and one of the longest establshed in the UK
  • Huge choice of quality prom dresses at reasonable prices, starting at £159 for a full length gown, with most under £269, but you can go up to £500 for that special WOW dress
  • We're famous because so many satisfied customers have recommended us to their friends
  • Buying your prom/leavers' ball dress should be fun and enjoyable, so we offer friendly service and honest advice
  • No pushy sales techniques - we're here to help you buy the right dress for you.
  • We specialise in expert, personal service, and do not offer dress hire, mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

One of the most highly regarded stockists of Prom Dresses in the UK

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress

HOWEVER - we are now offering EARLY BIRD APPOINTMENTS during the prom season between 9 & 10am Saturdays & 10 & 11am Sundays 


Ball Gown Heaven has been catering for public school leavers' balls for many, many years, and we stock dresses specifically for this market. So for those of you who want a simple, elegant look with less "bling" we have lots of styles just for you.


Here's a selection from our prom dress range - lots more in store

A WORD OF WARNING - There are many shops who claim to stock a zillion of dresses from dozens of designers. They may have LOADS of photos on their website, but only stock a small amount and expect you to try one or two dresses to find your size, and then order your dress from the maker's catalogue.

We ONLY show photos of dresses we will have in stock (which can be 700+), so you see the actual dress, feel the fabric, and KNOW what you're getting.

NEW

Beaded, halter neck, backless evening/prom dress with pleated skirt

NEW

Jersey, strappy back, sexy, evening dress

NEW

Just arrived - champagne prom dress with see through fishtail

Sexy, plunge neckline, jersey evening gown

Awesome service and a great selection of dresses. Definitely my dress shop of choice.

Anita via www.facebook.com/BallGownHeaven

NEW

Backless high neck chiffon prom dress

NEW

Chiffon, high neck, jewelled bodice, a-line prom dress

NEW

Lace fishtail prom dress with full length sequin & bead detail

NEW

Chiffon prom dress with beaded waistband and halter

Wow what an amazing place! The most beautiful dresses and the service was exceptional!

Clair, via www.facebook.com/BallGownHeaven

NEW

Romantic, flowing multi-way ball/prom gown in soft tulle

NEW

Sexy, jersey evening gown with cutouts & metallic highlights

NEW

Jersey column dress with jewelled bodice

NEW

Jersey, high neck, backless evening dress with beaded collar & back straps

Never thought I'd find such a beautiful dress! Thank you so much for all your help.

Abi, from Cambridge

NEW

Strapless, jewelled, fishtail prom dress

NEW

Navy beaded two piece

NEW

High neck, chiffon prom dress with beaded cups & plunge mesh panel

NEW

Grecian evening gown in sparkle jersey

My annual visit. Fantastic help as always, never lets us down

Lexi from Derbyshire

NEW

Jersey evening dress with beaded top and peplum

NEW

Plunge neckline jersey evening gown with low jewelled netting back

NEW

DUE IN FOR 2016 PROM - Sexy jersey two piece with sequin bands

NEW

Chiffon and lace, smoky blue, a-line evening/prom dress

Gorgeous dresses, great service, will come again

Louise from Warwickshire

NEW

Jersey evening/prom two piece with crystal encrusted top

NEW

Plain jersey, fitted evening gown with mesh midriff

NEW

High neck, chiffon Prom dress with beaded bodice

NEW

Backless, monochrome, jersey, evening dress with beaded lace centre panel

Thank you for making me feel a million dollars.

Carolyn from Bedfordshire

NEW

Cowl neck chiffon evening gown

NEW

Fishtail lace prom dress with bead & sequin bust detail

NEW

Jersey evening gown with beaded netting side panels

NEW

Chiffon & lace prom dress with see through back

Great service, lovely dresses - spoilt for choice!!

M. T., from High Wycombe

A-line chiffon prom dress with straps

NEW

Chiffon, plunge neckline prom dress with lace-up back

NEW

Chiffon prom dress with jewelled bodice & straps

NEW

Jersey & lace, backless evening/prom dress

Soooo pleased we came, Thanks for the confidence boost - I'll feel like a million dollars!!! x

Vicky from Nottingham

BACK AGAIN for 2016 Super-stunning jersey evening gown with sequin banding

NEW

Chiffon jewelled bodice prom dress with plunge neckline

NEW

Black lace evening dress with embroidered floral motif

NEW

Jersey V-neck laced back prom/evening dress with floral detailing

This is the only shop I will ever buy ball dresses from. Adrian & Sandra are amazing xxx

Sarah from Jersey

High neck, chiffon Prom dress with beaded bodice

NEW

Jersey, netting back evening dress with jewels & thigh split

Figure hugging, jersey, high necked evening gown in stock now - also available in red & black

Strapless, fishtail prom dress with see-through panels

Three gorgeous dresses from here now! Excellent staff who are very helpful

Amy, Hayley & Anne from Lincolnshire

NEW

Chiffon, v-neck, backless prom dress with jewelled detailing

NEW

Just arrived in red - jersey evening dress with ivory, beaded netting

NEW

Printed chiffon halter neck evening/prom dress

Just arrived - prom dress in soft tulle with sequinned, see-through back & midriff

Wonderful service as always - great fun, full satisfaction

Karen & Sally from Derbyshire

Jersey one shoulder dress with see through panels and thigh split

A real red carpet dress - jewelled top & plain jersey, thigh split & low V back

In stock

NEW

Black & ivory backless evening dress

Fabulous. Lots of help & support. Will be recommending

Sarah from West Nottinghamshire

Chiffon, high neck, beaded, semi fishtail evening gown with see-through back

In stock now - Super sexy, beaded, two piece, evening gown

Strapless chiffon prom dress NEW COLOURS FOR 2016

NEW

Backless, jersey, halter neck, prom/leavers' ball dress

Thank you for being so patient - my daughter looks beautiful.

Annette from Oxfordshire

Sequinned back-strap, strapless prom dress

Sexy, jersey, backless evening dress with cut outs & thigh split

Last few

Just arrived - Strapless chiffon prom dress with lace-up back

Absolutely wonderful service. I sparkle in my dress. Thank you

Anita from Texas

Back again for 2016 Proms

Just arrived

NEW

Back in stock now

Just arrived

OMG! Amazing experience - I felt like Julia Roberts!

Lisa from Tamworth

Jersey backless halter neck evening gown

Plain jersey evening dress with cut outs

IN STOCK NOW