Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £159 for a full length gown, with most under £289, & up to £399 for that special WOW prom dress
  • Our prom dress store is famous because satisfied customers recommend us to their friends
  • Buying a prom dress should be fun, and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do NOT have mail order or online services.
  • We always stock sizes 2 to 24.
  • We keep a record of all the dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT just come in, try lots on, and we'll help find your perfect prom dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We will have every dress shown here in stock and many more besides.


V neck satin a-line prom dress with thigh split


A line satin prom dress with button back

Lace top chiffon prom dress with thigh slit

Jersey halter evening dress with lace applique bodice

This is the only shop I will ever buy ball dresses from. Adrian & Sandra are amazing xxx

Sarah from Jersey


High neck prom dress with contrast bead back & waist DUE SOON


V-neck, a-line, prom dress with beaded applique bodice


Lacy strapless two piece with column skirt


High neck, lace bodied prom dress with chiffon skirt

OMG - the patience, service, lots of laughs and the perfect dress at the end - THANK YOU

Carol & Helen, Bucks


Jersey high neck prom dress with illusion side panels

Two-piece prom dress in jersey with lace applique top


Fully sequinned, sweetheart neckline prom dress


Sequinned, high neck, backless, crepe prom dress

Self conscious teenager is leaving feeling amazing - Thank you!

Jasmine from Northampton


A-line, chiffon prom dress with plunge neckline - DUE SOON


Fully sequinned halter neck prom dress with thigh split


Satin, v-neck prom dress with diagonal drape DUE DEC/JAN

Plain, plunge neckline, jersey evening dress with open back

Got the perfect dress - definitely in love with Adrian

Tash from Rutland


Fully sequinned, high neck prom dress


Strapless, mermaid prom dress DUE DECEMBER


Backless, jersey prom dress with cutout sides

Stunning, beaded print, A line, chiffon, prom dress

OMG! Amazing experience - I felt like Julia Roberts!

Lisa from Tamworth


Backless a-line chiffon prom dress with laced back

Plain jersey v-neck evening dress with cut outs DUE IN FOR PROM

Stretch satin Bardot neckline evening gown

Halter neck jersey evening dress with see through beaded back

Adrian was a great help. I've never felt more comfortable in a dress. Thank you lots & lots

Emily from Coventry

Jersey v-neck evening/prom dress with lace applique on sides and back

Mesh v-neck prom dress with lace applique

Jersey high neck prom dress with beaded cross strap back


Sweetheart, lacy, fishtail prom dress

2nd visit - stunning dresses, fab help & great entertainment! Thank you

Pam & Bethany from Nottingham


High neck, beaded, fishtail prom dress


Plunge neckline plain chiffon prom dress

A line chiffon prom dress with floral applique

Grecian chiffon prom dress with laced back

Thank you for your fabulous service - I love my dress

Hannah from Lincoln

V-neck lace-up evening/prom dress in matte stretch satin


Plunging sweetheart neck, a line chiffon prom dress DUE DECEMBER


High neck lacy prom dress with full skirt & see through back

High neck, jersey, backless evening dress with crystal collar, straps and back line

What a dream visit - couldn't have been nicer people to deal with

Tash from Lincolnshire


High neck,embellished chiffon prom dress with cap sleeves


Plunge neck, monochrome jersey evening/prom dress DUE DECEMBER

Backless evening/prom dress with plunge neckline DUE FOR PROM !


Taffeta, a-line prom dress with pockets DUE DECEMBER

Great service, lovely dresses - spoilt for choice!!

M. T., from High Wycombe

Jersey prom dress with gunmetal grey beadwork


V-neck beaded chiffon prom dress DUE IN SOON


Chiffon & lace halter neck prom dress


Jersey high neck evening gown with self coloured beading

Thank you so much for all your care and patience. This shop is down for a definite further visit!

Jane from North Nottinghamshire

Chiffon, plunge neckline prom dress

Plunge neck prom dress with lace-up back & thigh slit

High neck chiffon prom dress with crystal encrusted bodice

Backless jersey prom dress with beaded top and thigh split

A Cinderella experience... Thank you for being my fairy godmother!

Nikki from Northampton

Two piece prom dress with layered tulle skirt


Sweetheart neckline prom dress with tiered tulle skirt

Jersey, fitted, two piece prom dress


A line chiffon cap sleeved prom dress with lace applique

Gorgeous dresses, great service, will come again

Louise from Warwickshire


Chiffon, a-line, cap sleeve prom dress with beaded bodice


V-neck stretch jersey evening/prom dress ARRIVING SOON


High neck, a-line, satin, prom dress with v back & side pockets


High neck lace prom dress with V back and satin waistband

Fabulous - couldn't have been more helpful

Alison from Birmingham


Jersey, fitted prom dress with diamante strap detailing at bust DUE SOON


High neck jersey gown with diamond shape open back DUE DECEMBER

Chiffon, backless a line ball gown with beaded high neck top

Turtle neck jersey & lace backless prom dress

My 6th visit - the amazing service gets better every time! Thank you xxx

Emma from Nottingham


High neck, a-line, satin prom dress DUE DECEMBER


Two piece, lacy a-line prom dress with halter top DUE DECEMBER

Keyhole back jersey evening gown with self coloured beading


Sophisticated prom dress with embellished cutout back DUE DECEMBER

Thank you so much for the advice and attention given to us. Beautiful dress x

Ellie & Sarah from Burton upon Trent


V neck monochrome crepe evening/prom dress DUE DECEMBER


Plain sleeved dress with decorated shoulder seam inserts. DUE DECEMBER


Jersey crossover strap evening dress DUE IN SOON


Jersey prom dress with beaded waistband & mesh back DUE DECEMBER

Great service except for Adrian.... ha! ha! ha! He's amazing xxx

Jane from Pershore


Halter neck mermaid evening dress with plunge neckline


Fitted prom dress with lace Bardot neck line DUE SOON


High neck prom dress with keyhole back & thigh split DUE DECEMBER


Plain jersey,low back, halter neck, prom dress DUE DECEMBER

Fantastic, impressive service. What a fabulous selection too

Anne & Phil from Solihull