Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £189 for a full length gown, with most under £269, & up to £399 for that special WOW dress
  • We're famous because satisfied customers recommend us to their friends
  • Buying your dress should be fun and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do have mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We have every dress shown here in stock and many more besides.

REDUCED - was £349, now £275

Chiffon cold shoulder dress with lace applique bodice

REDUCED - was £289, NOW £199

REDUCED - Chiffon halter prom dress was £319, now £199

Incredible service. Would recommend to the whole of the West Midlands

Sophie from Coventry

Jersey backless evening dress with bar bead trim

Plain, plunge neckline, jersey evening dress with open back

Backless jersey prom dress with beaded top and thigh split

REDUCED! Silver grey jersey evening dress with bead neck detail

Thank you so much for all your care and patience. This shop is down for a definite further visit!

Jane from North Nottinghamshire


Mesh two-piece with lace applique bodice and lace-up back

REDUCED - WAS £159, now £80

Chiffon high neck prom dress with enclosed back

Amazing assistance, knew exactly what I wanted, thank you!!

Courtney from Northamptonshire

Off the shoulder jersey evening gown with beaded bodice and straps

Backless jersey evening gown with beaded straps and waist band

Stunning, beaded print, A line, chiffon, prom dress

REDUCED! Fishtail prom dress with sequin side panel

Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!

Pria from Leicester




High neck, jersey, backless dress with crystal collar, straps and back line

Very enjoyable, very friendly & helpful. Lovely dresses

Olivia from Mansfield

Grecian chiffon prom dress with laced back

Jersey halter evening dress with lace applique bodice

Black jersey high neck evening gown with beaded, netting back

Jersey v-neck two-piece with strappy cut out back

The best prom dress shop ever! Incredibly helpful... and funny! Definitely returning xxx

Maria from Nottingham



REDUCED! - was £315, NOW £199

Jersey v-neck evening/prom dress with lace applique on sides and back

Return yearly, and always a beautiful dress to buy

Kristina from Derbyshire

A line, chiffon, ball gown with self coloured, beaded bodice

Stretch matte satin v-neck lace-up dress

Stretch satin Bardot neckline evening gown

REDUCED - was £239, now £149

Inspirational advice, service with a smile, THE RIGHT DRESS!

Kate from Cheshire

REDUCED - was £289, NOW £199


A line chiffon prom dress with beaded bodice & sleeves

REDUCED! - Backless, fishtail dress with crystal collar and back detail

OMG! Amazing experience - I felt like Julia Roberts!

Lisa from Tamworth

In stock now

REDUCED - was £299, NOW £199

Jersey evening gown with lace midriff & nude mesh back

Keyhole back jersey evening gown with self coloured beading

Amazing service - loved every minute

Jodie from Nuneaton



Satin, high neck dress with enclosed back

REDUCED - was £295, now £199

Fabulous - couldn't have been more helpful

Alison from Birmingham

Jersey two-piece with lace applique top

Chiffon, backless a line ball gown with beaded high neck top

Chiffon, plunge neckline prom dress - back again from 2018

Fitted jersey evening dress with beaded top and cutaway sides

Amazing dresses, amazing service - worth the drive

Monique from Wolverhampton

Mesh v-neck dress with lace applique

High neck chiffon prom dress with crystal encrusted bodice

Strapless, fishtail prom dress with see-through panels

High neck chiffon prom dress with keyhole back

Never thought I'd find such a beautiful dress! Thank you so much for all your help.

Abi, from Cambridge

REDUCED!! Chiffon high neck mini dress with full length over skirt

REDUCED! - Lace fishtail prom dress with full length sequin & bead detail

Plain jersey evening dress with cut outs

Demi satin A line halter neck dress

Very, very helpful people! Made me feel like a princess

Melissa from Loughborough

REDUCED - was £379 - NOW £249

Jersey high neck prom dress with beaded cross strap back


Simple jersey dress with gunmetal beaded neck detail

Jersey evening gown with beaded netting side panels

A Cinderella experience... Thank you for being my fairy godmother!

Nikki from Northampton

Sexy, plunge neckline, jersey evening gown

Grecian, v neck, chiffon evening gown with laced back

REDUCED! - High neck, chiffon Prom dress with beaded bodice


Really is ball gown HEAVEN - well worth the journey.

Elaine & Julie from Liverpool

REDUCED - was £310 - now £199

Plain, Bardot neckline evening dress in stretch satin

Plain, pleated chiffon, form flattering, evening gown

REDUCED - was £215, NOW £99

SO helpful - thank you for being so attentive.

Leonie, from Loughborough

Turtle neck jersey & lace backless dress

Jersey, fitted, two piece prom dress

Floral print, a-line, backless, chiffon, prom dress with plunge neckline

Simple, satin, v-neck ball gown

The dress of my dreams!! Thank you - see you in 365 days

Hannah from Leicestershire

Chiffon a line prom dress

Chiffon a-line prom dress


Jersey figure hugging dress

Chiffon, a-line prom dress

Really welcoming & helpful. Gorgeous dress, thank you so much

Athine from Leicestershire

REDUCED - Jersey backless halter neck evening gown

REDUCED! - Jewelled top & plain jersey, thigh split & low V back

REDUCED - A-line chiffon prom dress with beaded halter top

REDUCED was £459 - NOW £199!!

Adrian & Sandra, thank you so much!! Your patience & humour de-stressed us both - you deserve a medal

Megan from Nottingham

REDUCED - was £375 NOW £199

REDUCED - WAS £499 NOW £199

REDUCED - was £225 NOW £99!!