Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £189 for a full length gown, with most under £269, & up to £399 for that special WOW dress
  • We're famous because satisfied customers recommend us to their friends
  • Buying your dress should be fun and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do have mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT - just come in, try as many as you like, and we'll help find your perfect dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We have every dress shown here in stock and many more besides.

REDUCED - was £349, now £275


Chiffon cold shoulder dress with lace applique bodice

REDUCED - was £289, NOW £199

REDUCED - Chiffon halter prom dress was £319, now £199

The best prom dress shop ever! Incredibly helpful... and funny! Definitely returning xxx

Maria from Nottingham

Jersey backless evening dress with bar bead trim

Plain, plunge neckline, jersey evening dress with open back

Backless jersey prom dress with beaded top and thigh split

REDUCED! Silver grey jersey evening dress with bead neck detail

Got the perfect dress - definitely in love with Adrian

Tash from Rutland


Mesh two-piece with lace applique bodice and lace-up back

REDUCED - WAS £159, now £80

Chiffon high neck prom dress with enclosed back

In LOVE with my dress!! Thanks so much for your advice.

Cherie, from Burton-on-Trent

Off the shoulder jersey evening gown with beaded bodice and straps

Backless jersey evening gown with beaded straps and waist band

Stunning, beaded print, A line, chiffon, prom dress

REDUCED! Fishtail prom dress with sequin side panel

Return yearly, and always a beautiful dress to buy

Kristina from Derbyshire




High neck, jersey, backless dress with crystal collar, straps and back line

Fantastic warm & friendly service, and the most beautiful dresses

Victoria from Peterborough

Grecian chiffon prom dress with laced back

Jersey halter evening dress with lace applique bodice

Black jersey high neck evening gown with beaded, netting back

Jersey v-neck two-piece with strappy cut out back

Amazing selection, and the best customer service EVER!!

Tiffany, from South Yorkshire



REDUCED! - was £315, NOW £199

Jersey v-neck evening/prom dress with lace applique on sides and back

Great service, lovely dresses - spoilt for choice!!

M. T., from High Wycombe

A line, chiffon, ball gown with self coloured, beaded bodice

Stretch matte satin v-neck lace-up dress


Stretch satin Bardot neckline evening gown

REDUCED - was £239, now £149

My annual visit. Fantastic help as always, never lets us down

Lexi from Derbyshire

REDUCED - was £289, NOW £199


A line chiffon prom dress with beaded bodice & sleeves

REDUCED! - Backless, fishtail dress with crystal collar and back detail

Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!

Pria from Leicester

In stock now

REDUCED - was £299, NOW £199

Jersey evening gown with lace midriff & nude mesh back

Keyhole back jersey evening gown with self coloured beading

Thank you so much for the advice and attention given to us. Beautiful dress x

Ellie & Sarah from Burton upon Trent



Satin, high neck dress with enclosed back

REDUCED - was £295, now £199

Absolutely wonderful service. I sparkle in my dress. Thank you

Anita from Texas

Jersey two-piece with lace applique top


Chiffon, backless a line ball gown with beaded high neck top

Chiffon, plunge neckline prom dress - back again from 2018


Fitted jersey evening dress with beaded top and cutaway sides

2nd visit - stunning dresses, fab help & great entertainment! Thank you

Pam & Bethany from Nottingham

Mesh v-neck dress with lace applique


High neck chiffon prom dress with crystal encrusted bodice

Strapless, fishtail prom dress with see-through panels


High neck chiffon prom dress with keyhole back

Absolute pleasure to shop! Brilliant service.

Tracy from Swindon


REDUCED!! Chiffon high neck mini dress with full length over skirt

REDUCED! - Lace fishtail prom dress with full length sequin & bead detail

Plain jersey evening dress with cut outs


Demi satin A line halter neck dress

Amazing service, very helpful. I now have a great dress for the ceremony

Tammy from Cornwall

REDUCED - was £379 - NOW £249


Jersey high neck prom dress with beaded cross strap back


Simple jersey dress with gunmetal beaded neck detail

Jersey evening gown with beaded netting side panels

Found the perfect dress! Staff were lovely - would come again.

Megan from Oxford

Sexy, plunge neckline, jersey evening gown


Grecian, v neck, chiffon evening gown with laced back

REDUCED! - High neck, chiffon Prom dress with beaded bodice


Fantastic, impressive service. What a fabulous selection too

Anne & Phil from Solihull


REDUCED - was £310 - now £199


Plain, Bardot neckline evening dress in stretch satin

Plain, pleated chiffon, form flattering, evening gown

REDUCED - was £215, NOW £99

Annual visit, great people, unique experience & quality products

Mel & Julie from Northampton

Turtle neck jersey & lace backless dress


Jersey, fitted, two piece prom dress

Floral print, a-line, backless, chiffon, prom dress with plunge neckline


Simple, satin, v-neck ball gown

Fantastic people, amazing shop! Will be back next year.

Hayleigh from Germany

Chiffon a line prom dress

Chiffon a-line prom dress


Jersey figure hugging dress

Chiffon, a-line prom dress

Incredible service by an incredible team......feel a million dollars

Nicky from West Leicestershire

REDUCED - Jersey backless halter neck evening gown

REDUCED! - Jewelled top & plain jersey, thigh split & low V back

REDUCED - A-line chiffon prom dress with beaded halter top

REDUCED was £459 - NOW £199!!

Love this place - makes you feel so comfortable. Amazing dresses

Kim & Vicky from Leicester

REDUCED - was £375 NOW £199

REDUCED - WAS £499 NOW £199

REDUCED - was £225 NOW £99!!