Ball Gown Heaven
View our dress of the week

Prom Dresses

  • One of the largest and longest established leavers' ball & prom dress shops in the UK
  • Huge choice at reasonable prices, from £189 for a full length gown, with most under £269, & up to £399 for that special WOW prom dress
  • Our prom dress store is famous because satisfied customers recommend us to their friends
  • Buying a prom dress should be fun, and we offer friendly service and honest advice
  • No pushy sales people - we're here to help you find the right dress for you.
  • We specialise in personal service, so we do NOT have mail order or online services.
  • We always stock sizes 4 to 24.
  • We keep a record of all the prom and evening dresses we sell to every leavers' ball and prom - so no-one at your event gets the same one as you.

YOU DON'T NEED AN APPOINTMENT - just come in, try lots on, and we'll help find your perfect prom dress.

N.B. At peak times (notably at weekends from January to May) we can get very busy, so there may be a short wait to be served.


     Here are just a few of our prom/leavers' ball dresses - lots more in store

      Many shops claim to stock a zillion dresses from dozens of designers, but only have a few to try, and expect you to order from the maker's catalogue. We have every dress shown here in stock and many more besides.

Two piece prom dress - REDUCED - was £349, now £275

Chiffon cold shoulder PROM dress with lace applique bodice

Chiffon halter prom dress REDUCED was £319, now £199

Jersey backless evening dress 2 only was £295 now £149

Really welcoming & helpful. Gorgeous dress, thank you so much

Athine from Leicestershire

Plain, plunge neckline, jersey evening dress with open back

Backless jersey prom dress with beaded top and thigh split

Jersey high neck evening gown - REDUCED! Was £319 - NOW £149


Fabulous collection of prom dresses

Tracey & Charlotte from Somerset

Mesh two-piece with lace applique bodice and lace-up back

Backless satin prom dress - REDUCED - WAS £159, now £80

Chiffon high neck prom dress with enclosed back

Off the shoulder jersey evening gown with beaded bodice and straps

Thank you for your fabulous service - I love my dress

Hannah from Lincoln

Backless jersey evening dress with beaded straps and waist band

Stunning, beaded print, A line, chiffon, prom dress

REDUCED! Fishtail prom dress with sequin side panel


The most amazing dresses and wonderful help

Pippa from Oxfordshire



High neck, jersey, backless evening dress with crystal collar, straps and back line

Grecian chiffon prom dress with laced back

Very friendly & helpful, amazing service, so will be back!

Danni from Norwich

Jersey halter evening dress with lace applique bodice

Black jersey high neck evening gown with beaded, netting back

Jersey v-neck two-piece prom dress with strappy cut out back


2nd visit - stunning dresses, fab help & great entertainment! Thank you

Pam & Bethany from Nottingham


Jersey v-neck evening/prom dress with lace applique on sides and back

A line, chiffon, ball gown with self coloured, beaded bodice

V-neck lace-up evening/prom dress in matte stretch satin

Found a perfect dress with perfect advice.

Emma from Lincoln

Stretch satin Bardot neckline evening gown

Jersey prom dress with illusion crystal top - REDUCED - was £239, now £99



Amazing dresses, amazing service - worth the drive

Monique from Wolverhampton

A line chiffon prom dress with beaded bodice & sleeves

REDUCED! - Backless, fishtail dress with crystal collar and back detail

Jersey prom dress with gunmetal grey beadwork


Very helpful & friendly - lovely dresses!

Annabelle from Leamington Spa

Jersey evening gown with lace midriff & nude mesh back

Keyhole back jersey evening gown with self coloured beading



This is the only place to come! We'll be back.

Mrs R. L. from Norwich

Satin, high neck evening dress with enclosed back

REDUCED - was £295, now £199

Two-piece prom dress in jersey with lace applique top

Chiffon, backless a line ball gown with beaded high neck top

Fantastic help and came away with something we did not expect

Samantha & Elyshia from Nottingham

Chiffon, plunge neckline prom dress - back again from 2018

Fitted jersey evening dress with beaded top and cutaway sides

Mesh v-neck prom dress with lace applique

High neck chiffon prom dress with crystal encrusted bodice

Self conscious teenager is leaving feeling amazing - Thank you!

Jasmine from Northampton

Strapless, fishtail prom dress with see-through panels

High neck chiffon prom dress with keyhole back

REDUCED!! Chiffon high neck mini dress with full length over skirt

REDUCED! - Lace fishtail prom dress with full length sequin & bead detail

Fabulous - couldn't have been more helpful

Alison from Birmingham

Plain jersey evening dress with cut outs

Demi satin A line halter neck prom dress

REDUCED - was £379 - NOW £249

Jersey high neck prom dress with beaded cross strap back

Adrian was a great help. I've never felt more comfortable in a dress. Thank you lots & lots

Emily from Coventry


Simple jersey dress with gunmetal beaded neck detail

Jersey evening gown with beaded netting side panels

Sexy, plunge neckline, jersey evening gown

Grecian, v neck, chiffon evening gown with laced back

The best prom dress shop ever! Incredibly helpful... and funny! Definitely returning xxx

Maria from Nottingham

REDUCED! - High neck, chiffon Prom dress with beaded bodice


REDUCED - was £310 - now £199

Plain, Bardot neckline evening dress in stretch satin

Thank you so much for the advice and attention given to us. Beautiful dress x

Ellie & Sarah from Burton upon Trent

Plain, pleated chiffon, form flattering, evening gown

REDUCED - was £215, NOW £99

Turtle neck jersey & lace backless prom dress

Jersey, fitted, two piece prom dress

Got the perfect dress - definitely in love with Adrian

Tash from Rutland

Floral print, a-line, backless, chiffon, prom dress with plunge neckline

Simple, satin, v-neck ball gown

Chiffon a line prom dress

Chiffon a-line prom dress

Leaving with a beautiful dress and feeling great - huge range and fantastic customer service!!

Pria from Leicester


Jersey figure hugging dress

Chiffon, a-line prom dress

REDUCED - Jersey backless halter neck evening gown

REDUCED! - Jewelled top & plain jersey, thigh split & low V back

Brilliant service - so much fun! Found the perfect dress

Katie from Coventry

REDUCED - A-line chiffon prom dress with beaded halter top

Two piece prom dress - REDUCED was £459 - NOW £199!!

REDUCED - was £375 NOW £199

Twp piece prom dress - REDUCED - WAS £499 NOW £199

Brilliant service, very easy staff to get along with

Georgia from Wellingborough

Backless jersey evening dress - REDUCED - was £225 NOW £99!!